Amazon chose my third novel, Hidden in the Dark, for publication. Thanks to everyone who nominated it during my 30 day Kindlescout “Campaign”. It will be available in ebook form soon. I still own the print rights and a print edition will be ready eventually, so stay tuned.
Kindlescout has been a fascinating experience. I’ve been a teacher and am now an author, never a business owner. I’ve never studied the academic subjects of business, advertising or marketing and this is interesting, and, I believe, unique.
Here’s how the whole thing worked: I submitted my never before published manuscript and filled out a form with a blurb, a tagline, an uploaded book cover image and a ton of other stuff. I also got to choose up to three genres. My book would appear, on the Kindlescout website in each designated genre area, so it would’ve been best to choose three genres. I chose one, “Mystery & Suspense”. My lack of business savvy raised its ugly head and blew me a big, fat, insulting raspberry. I signed a contract to participate in the ongoing “contest” and a contract that applied if my book was chosen for publication. Then, when my submission was accepted, the book went live on the site and my “campaign” began. There are upwards of 200 books on the site everyday. It was up to me to collect “nominations” by getting the info out there on social media sites and via mass emails. Everyday I had access to statistics regarding how my campaign was progressing. There’s a “Hot & Trending” category that the authors strive to get into. These books are the top twenty books in a twenty four hour period, the ones with the most nominations. Every participating author’s goal is to stay “Hot & Trending” for as many 24 hour periods as possible during the thirty day campaign. After the 30 days were over, the Amazon editing staff read the book. They choose which books will be published based on basically, who the hell knows what. There’s a lot of speculation on how the editors choose.
Here’s a list of possibilities:
- Number of days on “Hot & Trending”. I spent 302 out of a possible 720 hours in “Hot & Trending”. Not a great statistic. I accumulated 1.7 thousand views altogether. Another not great statistic. I know from my own experience and communicating with a bunch of other Kindlescout participants on an awesome message board called “Kboards” that you can drive yourself crazy checking your stats constantly and worrying about whether or not they’re good enough to get your book chosen for publication.
2. Number of over all “Views” – This could depend, in part, on where your book appears and how often it appears on the site. I guess, ideally, you want it to appear in “Hot & Trending”, of course, plus “Recently Added” – on the first day of your campaign, and then “Ending Soon” during the last three days of your campaign, and then it appears in however many genres you chose. (Reminder: I chose one, which wasn’t wise.)
3. Having a professional looking cover. Some of the authors pay cover artists to make them a cover. Some of the authors are pretty accomplished book cover designers and make their own. I’m not an accomplished book cover designer, but made my own anyway.
4. Having a great tagline. Mine was “Psychotic Killer VS 21st Century Nancy Drew”.
5. Having a great blurb. I suck at writing blurbs but tried my best.
6. After the campaign is over, the Amazon editors actually read your book and factor in whether or not they like it. Some things they might consider: Is it marketable? Will it sell? Is it a good book? Are you a good writer?
Once my campaign was over, I waited exactly one week before I got the good news. I lived about seven years of emotional agony in those seven days, but survived. The authors on Kboards were super supportive and shared eloquent expressions of their own emotional agony also. We gave each other virtual hugs and it helped.
The authors who are chosen get an advance, 50% royalties and Amazon promotes the book. The author also retains the print rights. Amazon owns the ebook, audio book and foreign language rights.
Writing is such a solitary pursuit. Sometimes I feel like I’m working away in a vacuum and no one will ever read what I’ve written. I’ll never connect with anyone. Yet I still write, everyday. Being chosen by the Amazon editors guarantees some connections. My characters will be real to someone besides me. What an honor. What a gift. Let’s see how far this takes us.